Tips for Success
- Set clear and measurable goals and objectives.
- Have one person in charge of every aspect of the exhibition. Plan and consider every possible requirement before, during, and after the show.
- Prepare a detailed budget.
- Opt for a high – impact stand. Your booth should be eye-catching and functional at the same time. If your budget allows, include interactivity at your booth. This will both generate interest to your stand and inform the visitors about your products and services.
- If possible, place your booth close to key players on the market. It will guarantee a steady flow of visitors and give the attendees the impression your company is one of the industry leaders.
- Invite customers and prospects, pre-book appointments
- Secure “smart” promotional materials. The attendees of an exhibition see many exhibitors in a short lot of time and collect a lot of promotional material which they usually hand out after the show. Be creative and ensure your visitors remember your brand when they leave your stand.
- Train and motivate your staff. Keeping the balance between pushy and proper sales etiquette, appearing professional and friendly at the same time is vital.
- Keep a record of all visitors. Exhibitions are an efficient tool for building mailing lists.
- Process leads effectively.
- Do not wait too long to contact your potential leads. The general rule is – the sooner, the better.
- Maximize your investment. Exhibitions are not only about selling. Ask your team to gather competitor and market information, meet suppliers, build media relationships, and enhance technical insights through seminars.
