By entering the course of European integration, the countries of the Western Balkans region have a chance to use their comparative advantages to improve the placement of their own agricultural and agro food products on the demanding world market. One of the most important priorities for the development of agriculture is the increase in the competitiveness of primary production, especially organic and integrated production under digitally controlled conditions. Measures to improve competitiveness relate to increasing productivity and quality of production through the introduction of smart agriculture and digitalization in the management of agro-production. On the other hand, the resilience of agricultural production to increasingly pronounced climate change is a growing problem that requires timely investment in risk prevention and greater autonomy for farmers. The main goals of digitalization and automation in agriculture are twice, as much food with significantly less investment. Also, another important goal is the ecological sustainability of production, which implies the preservation of natural resources – water, soil and energy in conditions of intensive farming. An adequate answer to these problems and challenges is in the mass digitalization of agriculture and application of new, clean technologies together with knowledge-transfer from academia (universities and research institutes) to practice.The AgroDigit project is targeted to small and medium size family agricultural households.